Short camcorder videos can be effective tools for social and political advocacy. Barack Obama's presidential campaign had an online video approach detailed in an interview with the campaign's video guy, Max Harper. Harper says that the online audience for advocacy videos expects a certain level of video production: "if you send out a poor quality video...it doesn't engage them or they can't hear it or see it or it's too long." These issues are ones for camcorder video documentarians to remember: get good visuals and sound in the field, and edit for engagement and succinctness.
